Posts
Fox's second to the last X-Men film is about to hit theaters and Disney is about to get stuck between a Rock and Hard place with a decision it has to make concerning the X-Men films.
Dark Phoenix was not expected to be very good and thanks to throwing money at the film it became a lot more expensive than it was originally planned. Many expected the film to end the X-Men universe from Fox with a whimper.
The film is currently sitting at a 25% on rottentomatoes.com, it is not very good. I hear you all saying it. Read the reviews. Many reviewers were simply looking for a comic book movie to take out their displeasure with comic book movies on. They didn't dare attack the MCU and the DCEU and Hellboy aren't big enough targets. The reviewers who actually like comic books or comic book films actually liked or at least didn't dislike the film. Based upon Metacritic.com the average score for those that liked the film, the top 55% was ~65 out of 100. The bottom 44% is ~28 out of 100. That's a wide gulf of difference of opinion. In looking at the critic scores not put into metacritic yet I think there is a good possibility the gulf grows.
Dark Phoenix is not a good movie, but it isn't a bad movie and nowhere near as bad as it rottentomatoes.com score either. The real score will be better measured by cinemascore or other similar metric. Do the people that see the movie like the movie? Does Dark Phoenix get positive word of mouth?
This is where Disney and Marvel Studios run into their conundrum. Dark Phoenix was expected to lose money, lots of it. Giving Disney the easy answer in ending the X-Men Universe. Problem is it might end up making money and end up in the black. As one analyst suggested it is not improbable that the film makes $50 to $100 Million in profit.
How does it get into the black?
$150 domestic and $450 overseas or $125 domestic and $525 foreign earns $300 in revenues on a $200 Million dollar film (plus marketing). That's about $50 in the black.
This isn't the first time that the X-Men were on the chopping block.
So what happens if Dark Phoenix ends in the black with a solid cinemascore from fans?
Well it is complicated.
The answer may lie with a few statements made by past directors of the X-Men franchise not named Bryan Singer. Simon Kinberg recently spoke about how professional and organized Marvel Studios are in comparison to 20th Century Fox. How things like schedules and budgets and special effects and oversight are better with Marvel Studios. Gavin Hood, Brett Ratner, and Matthew Vaughn have been critical to the lack of support and changes made, often without their knowledge, by 20th Century Fox. James Mangold hasn't openly criticized 20th Century Fox, but he suggested that The Wolverine was held back by some 20th Century Fox issues.
When Disney finally decides to do something with the X-Men they have three very different options to choose from.
1) A Hard reboot and Merge with the Marvel Cinematic Universe
2) A Soft Reboot and a Merge with the Marvel Cinematic Universe
3) A Soft Reboot and a separate X-Men Universe.
Most fans are in favor of option 1. It is all over the fan pages and forums. And before I saw Dark Phoenix I was in that spot.
Option 3 has been pitched to Bob Iger, CEO of Disney, but he has publicly stated that Disney will be happy to put X-Men under Marvel Studios.
Option 2 seemed ridiculous two days-ago. If Marvel Studios will be the production company, than a Hard Reboot, cut from 20th Century Fox X-Men seemed all but assured.
At the moment I think Option 1 is still the most likely solution, but neither Option 2 nor Option 3 should be removed completely from the table, yet.
The bigger the box office the more likely they movie down the list. If Dark Phoenix post $50 to $100 Million in profit option 2 becomes a stronger choice and if for some reason the movie brings in $200 Million plus in profit (Talking about a $750 world wide take) option 3 comes into play.
Me personally I think option 2 is the good choice, but there is no best choice.
Bob Iger what are you going to do?
Dark Phoenix is not a good movie, but it is not a bad movie either. It is stuck in that nebulous realm of being simply an okay movie. I would also add that if you are a fan of the X-Men comics, you actually might like the movie.
The script is a big problem for this film. The best way to think of the script is to look at 8 episode series for The Runaways paired down to 2 hours and shown on a big screen. It is not a script for a big budget movie, the scope is too small and you are expected to know exactly what happened in the missing six hours of the film that you don't see.
The script is not true to the source material, changes are made simply for the sake of changes. As a fan of the X-Men comics I found this frustration difficult to contain while I watched the film. I am sure the poor guy sitting next to me was exacerbated with me as I sighed and probably asked "Why?" out loud more than once.
The script wastes the talents of multiple actors through out the film. The film has a triumvirate of actors at the core with Jennifer Lawrence (Raven Darkholm/Mystique), James McAvoy (Charles Xavier) and Michael Fassbender (Erik Lensherr/Magento) that is interlaced with Sophie Turner's character (Jean Grey). You can easily question why the next six core X-Men are in the film, they are given little to no screen time and beyond one or two moments they are not given a chance to showcase their talents or their mutant powers.
Mystique is presented as a caring and guiding teacher, Charles Xavier is a villain and Magneto is not prepared for what comes. I was dumb founded. There are a couple of scenes that are hard to watch.
I still have no idea why Jessica Chastain was in the film, other than someone at 20th Century Fox said there needed to be a main villain, named Vuk. She is not realistically given anything to do nor do you believe she is a great villain, but she is there to unite the X-Men.
The special effects are hit and miss. While those involving Jean Grey and a few around other characters are okay, many look like they belong in a 1980's era TV show. You just want Ryan Reynolds to show up as Deadpool and give a Mystery Science Theater 3000 commentary on more than one scene.
The second act is a complete mess. Issues with the characters, scripts, poor acting, bad direction, and literally it doesn't seem to properly connect with the first or third act.
Sophie Turner is very good as Jean Grey. To put it mildly it is disappointing she will most likely not take up the mantle of Jean Grey in the MCU, because she is one bad ass woman you don't want to mess with.
There are a many good lines in the movie. For a script that is so bad with it's swings and missed it hits the nail on the head solidly a good dozen times.
Hans Zimmer's score is exceptional; with over 200 composer credits this is easily within his top five and maybe even his best work. If the movie was slightly better I would say this is Oscar worthy, as it is it still might be.
Comic book fans of the Marvel Cinematic Universe have long for John Krasinski to take on the part Reed Richards for the past couple of years. Is the redone comic book character a hint that the deal is done?
Over the years many Marvel characters have been updated and changed, I mean we have had 60 years with some of these characters. New artists, new spin on the characters. But this change is clearly made to look like what a potential John Krasinski's portrayal would be. is this Marvel saying we hear you and here is an example or is this we got him moment.
As I look at the upcoming movie release schedule, we have Black Widow solo film and The Eternals upcoming. The more I though about it I was convinced that we will see the Fantastic Four in the Eternals, it just makes sense. It also makes sense when you throw in the fact I believe the next five year story arc will be Secret Wars.
With that and looking at who has been connected with Marvel roles recently I believe the casting has been made for the entire Fantastic Four team, and they will be announced this summer.
Reed Richards / Mr. Fantastic - John Krasinski
Sue Storm (Richards) / Invisible Woman - Charlize Theron
Ben Grimm / The Thing - Dwayne Johnson
Johnny Storm / The Human Torch - Zac Efron
and we need a villain
Doctor Doom - Brian Cranston
A quick comment. Emily Blunt, the wife of John Krasinski in real life, has been offered numerous roles in the Marvel Cinematic Universe and has turned them all down. I have no doubt that if John Krasinski was offered the role of Reed Richards than Marvel Executives would have offered the role of Sue Storm to Emily Blunt. However she has a pretty full dance card of upcoming movies and with the history of turning down superhero roles I think it is semi-safe to say she turned down the role again.
Charlize Theron, Oscar Winner for Monster, highly acclaimed for her action/stunts in the role of Lorrine Broughton in Atomic Blonde has suddenly become a hot topic again in Hollywood.
Dwayne Johnson and Zac Efron have been frequently linked to roles in the Marvel Universe, both have reportedly meet again very recently with Kevin Feige and other Marvel Studio executives. Fans have suggested that Zac Efron would make a great Adam Warlock, I think he would make a better Johnny Storm.
Another name for role of Johnny Storm, Andrew Garfield.
Disney - Comcast come to an agreement on Hulu
Posted by Labels: Comcast, Disney, Disney +, Hulu, NBC UniversalEffective immediately Disney will take full control of streaming service Hulu.
The deal allows Comcast (NBC/Universal) content licensing to lapse in three years, allows comcast to move forward with its own Streaming Service and has an option to sell its share of Hulu to Disney for at least $27.5 Billion dollars.
The control of Hulu allows Disney to move its "less family friendly" oriented content to hulu while leaving Disney+ as a more family oriented streaming service.
https://www.cnbc.com/2019/05/14/comcast-has-agreed-to-sell-its-stake-in-hulu-in-5-years.html
After the completion of the purchase of 20th Century Fox Disney announced the updated release schedule for films under the Marvel Banner, including Marvel Studios and 20th Century Fox.
2019
June 7 - X-Men: Dark Phoenix
July 5 - Spider-Man: Far From Home
2020
April 3 - X-Men: New Mutants
May 1 - Untitled Marvel Studios
October 2 - Untitled Sony Marvel Sequel
November 6 - Untitled Marvel Studios
2021
February 12 - Untitled Marvel Studios
May 7 - Untitled Marvel Studios
November 5 - Untitled Marvel Studios
2022
February 18 - Untitled Marvel Studios
May 6 - Untitled Marvel Studios
July 29 - Untitled Marvel Studios
Announced with no dates attached
Black Panther 2
Black Widow
Doctor Strange Sequel
The Eternals
Guardians of the Galaxy Volume III
Ms. Marvel
Shang-Chi
Deadpool 3 / X-Force
Logan Spin Off - X-Men
Mystique - X-Men
Canceled
Gambit
Untitled Fox Marvel - June 26, 2020
Untitled Fox Marvel - October 2, 2020
Untitled Fox Marvel - March 5, 2021
Commentary
New Mutants date was shifted? It was long rumored that New Mutant would be shifted to a direct to Video release, possible a Hulu Movie. But shifting it to a position that isn't necessarily a dead weekend in the box office, and directly against an announced DC Film, but not a prime Marvel Film weekend is interesting. The film is scheduled to get further reshoots later this year. Is Kevin Fiege involved? Something is up here.
The oft delayed Gambit, which was supposed to go into production this summer, but currently does not have a director attached has been indefinitely delayed, Not Canceled. Normally indefinitely delayed does mean canceled, but Disney has officially canceled a few 20th Century movies in development. So why is this one indefinitely delayed instead? Gambit, like Deadpool is film that should be in the R-Rated space, as the character is a gambler womanizer and adult oriented humor. Could it be that Disney wants to revisit after deciding what to do with Deadpool and Blade?
Three films that are not canceled from the Fox list, Deadpool 3 (X-Force), the Logan (Wolverine) Spin-Off starring Daphne Keen as Laura/X-23, and the Mystique standalone film.
The Deadpool film is easy to understand but the other two are interesting in the fact that they were announced during the acquisition and their status was not addressed in the press release.
Where are the problems.
The sequel to Captain Marvel has not been announced is not on the list, but it has to go somewhere. What about Ant-Man and the Wasp sequel?
Currently Marvel Studios has three movies in preproduction that are prepared to go to filming. The Black Widow standalone movie, The Eternals and Shang-Chi.
The other announced films are currently also in preproduction but do to scheduling and other requirements not ready to go to filming stage.
- Black Panther sequel - Not on anyones schedule until mid-late 2020 for filming.
- Doctor Strange sequel - Benedict Cumberbatch schedule is full until 2021.
- Guardians of the Galaxy Vol 3, is slated to be filmed after James Gunn finishes filming Suicide Squad for DC Studios.
- Ms. Marvel - No one is attached to any major points.
The only film that can slot into the February 12, 2021 date is Deadpool 3 (aka X-Force).
2019
June 7 - X-Men: Dark Phoenix
July 5 - Spider-Man: Far From Home
2020
April 3 - X-Men: New Mutants
May 1 - Black Widow Standalone
October 2 - The Eternals
November 6 - Shang-Chi
2021
February 12 - Deadpool 3 (X-Force)
May 7 - Captain Marvel II
November 5 - Ms Marvel
2022
February 18 - Ant-Man and the Wasp sequel
May 6 - Black Panther sequel
July 29 - Guardians of the Galaxy Volume III
This leaves both the X-Men sequels (Mystique and X-23) off the list as well as one MCU announced film, in my case I left Doctor Strange sequel but it could be Ant-Man and the Wasp. The reason I left Doctor Strange off the list is because with film not planned until begin filming until mid 2021 can it be ready by 2022?
If the two X-Men films are being left off the list why were they not indefinitely delayed or canceled?
The question is what happens in 2023?
Why are no films announced for 2023?
April 28th would be the logical release date for the next Avengers film. February 10th the weekend before the Presidents Day weekend has a live action Disney movie listed for a release date. That creates a challenge to build hype in the way the Black Panther and Captain Marvel lead into the last two Avengers film. Do you drop a film there?
This leads me to believe that one of the following things is true:
- One of the movies that Marvel has announced (or not Announced but we all know is coming) is further along in development than we know so it can be slotted in the February 12th 2021 release date.
- There is another unannounced movie in the works (Avengers).
- The next Avengers Film is released in 2024
- There is an X-Men film planned for 2023.
Edit:
I should note the above list does not include a Spider-Man sequel (third) movie. As of today neither Sony nor Disney have announced any movement on the Spider-man film rights.
There is a slot on for a movie release on July 1st, 2021 for Spider-Man in the calendar.
Amy Pascal - New First look Deal with Universal
Posted by Labels: Amy Pascal, Sony Picture Entertainment, Spider-Man, Universal Studios |
| Steve Grantz - Getty Images |
When Amy Pascal stepped down as Chairperson of Sony Pictures Entertainment she set up a film Studio, Pascal Pictures, and signed a four year agreement that gave SPE first look rights to her films. As that contract expired Pascal Pictures signed a new contract with rival Universal Studios.
Amy Pascal and Pascal Pictures are not completely leaving the SPE fold as they will continue to produce and make Marvel Films and TV shows.
As stated by Tom Rothman, Chairperson SPE, “Everyone at Sony Pictures, myself first among us, loves Amy. We are profoundly grateful for all her immeasurable contributions, both current and past, to our success. And the great news for us is that our partnership will continue for many years to come with her ongoing work on Spider-Man and other key titles. We are very happy for her.”
For the moment I do not believe this will have any affect on the situation involving the Spider-Man IP rights that are currently controlled by Sony Pictures Entertainment. However it MAY BE a precursor to the power struggle between an Activist Investor and Sony Corporation on the fate of Sony Entertainment, which includes SPE.
Does the success of Avengers: Endgame change the dynamic with Sony and Universal
Posted by Labels: Disney, Marvel Studios, MCU, Sony Picture Entertainment, Universal Studios
The short answer is no, or rather not at the moment.
The long answer is complicated.
Sony Corporation looked at selling all or parts of Sony Entertainment for the better part of 18 months, when it became apparent that there were no viable buyers willing to spend what Sony considered an appropriate amount of money for any segment of the business it decided to move on.
As an aside a little birdie tells me there is still an interested party, but not for the entirety of Sony Picture Entertainment, but with no one willing to step up for the other segments of the business its looking like a non-starter.
Recently activist investor Dan Loeb, with the backing of his hedge fund, has been purchasing stock in Sony Corporation; the parent company to Sony Entertainment. Dan Loeb is vocal in his plan to divest (sell/spin off) aspects of Sony Corporation to increase shareholder value. As of April 20th his hedge fund was the largest single shareholder of Sony Corporation at 6%. Dan Loeb's plan calls for selling Sony Entertainment or spin it off as a new corporation separate from Sony, using the sale of the company (and or stock) to further fund the electronics segment of Sony Corporation.
Sony Entertainment is made of four distinct subsidiaries, Sony Pictures, Sony Television, Sony Music, and Sony Music Publishing. There is clearly not a buyer for the Sony Entertainment as a whole, but could Two or three of the subsidiaries be sold and the fourth spun off?
The other aspect of activist investors it puts increased pressure on the individual parts to be profitable, an asset rather than a liability as a whole. In calendar year 2019 Sony Pictures and Sony Television were profitable, I am not sure about the music side of the house. There is now pressure on those units to continue to be profitable, they cannot revert back into being a liability.
Here is a date to remember, Jun 18th 2019, Sony's next general stockholders meeting and vote to confirm the new board of directors, Dan Loeb is not currently a member. During general stockholder's meetings is when activist investors push their strategy. If Dan Loeb has enough support that when it will take place.
As indicated in Calendar year 2017 and 2018 Sony Pictures was profitable, even with a number of sub par box office performances, leading the way was Jumanji, Peter Rabbit, Hotel Transylvania 3, The Equalizer 2, as well as the Marvel Titles of Spider-Man Homecoming, Venom, and Into the Spider-verse. For Sony the problem with the Marvel titles is their profitability in comparison to their cost. Does Sony invest $200 Million (spread out over 24 months) to make $50 million in net profit in return?
As I have indicated previously Sony has put all their chips on the table and is waiting for anyone, well at least Marvel Studios (Disney) to do something.
Avengers: Endgame was the conclusion of Phase 3 (The Infinity Stones) storyline of Marvel Studios, while we have some idea of what comes next (cough Secret Invasion cough probably maybe). We also know that Avengers: Endgame will be extremely profitable, as it generated 550 million in revenue for Marvel Studios on $500 million dollar total budget in its first seven days of release. It's likely the film will generate another $500 million dollars profit for Marvel Studios.
In the end I believe the success of Avengers: Endgame puts more pressure on Sony to act. Financially I know the bean counters at Sony would tell you it's better to pull out of the deal (not renegotiate) the deal with Marvel Studios but it would be a PR nightmare, potentially sinking one or two movie before recovering. Is Sony ready for that PR nightmare?
I would not be shocked to hear more rumors that Sony and Marvel are discussing a sale of the Marvel Properties (including Men in Black) during mid to late summer as Dan Loeb's supporters become more agitated. However until Dan Loeb or another activist investor gets enough shareholder support a sale is not going to happen.
My view is Sony will begrudgingly agree to a new crossover deal with Marvel and Marvel will get more creative control of the live action Spider-Man universe allowing all of the Sony Spider-Man universe characters to be in the shared MCU universe.
Universal Pictures
Universal still has the rights to release movies with the Incredible Hulk and Namor. Hasn't changed as their agreement doesn't have similar clauses requiring Movies be in active production.
Universal Pictures is owned by NBCUniversal which is owned by Comcast. To put it bluntly the CEO of Comcast, Brian Roberts and the CEO of Disney, Dave Iger, don't like each other and have actively competed against one another on numerous fronts over the past decade.
In 2019 Disney sold Comcast their share of Sky Network and NBCUniversal is working with Disney to sell NBCUniversal share of HULU streaming service to Disney. That is something that a year ago I would not believe to have been possible. It's like a earthquake along the coast of Africa that everyone has been waiting for.
I am guessing their is an expanded agreement in place allowing the use of not only Hulk and the associated characters in his IP to be used by Disney, but a further agreement for Namor to be used as well. The real question is Disney writing NBCUniversal a check to take the rights back or is it just an expanded use agreement?
Holy Cow! $350 Million Domestic, $859 International for $1.2 Billion, with a B, World Wide.
I had predicted that Avengers: Endgame would break the opening weekend domestic and end up just short of $300 Million at $297 Million. I laid out my reasoning on Friday but to provide a quick review.
- NFL Draft and Game of Thrones
- Nearly Sold out Premium Seating
- Second Part to a Movie
The NFL Draft and Game of Thrones were virtually none factors.
And Marvel (and Disney) sold the audience on the conclusion, no-spoilers campaign to heighten the anticipation of the audience.
One of my points is that Premium seating in IMax and other Premium Format (Ultra Vision, Recliners, 3D) were sold out. To get large numbers you need the audience to show for standard 2D showings. Guess what, not only did the audience show up in droves, 67 percent of the total box office, $234 Million, came from standard 2D screenings.
Premium Formats and IMax account for 33 percent or $116 came from those screenings. For perspective at 100% capacity IMax and Premium Formats could only generate about $140 Million, if you eliminate the handicapped seating that sets the maximum amount about $128 Million. That means those formats generated 85% to 90% of their maximum revenue. To be far AMC, Regal and other national theater chains offered round the clock showings on their premium screenings. Raising the maximum potential to $135 (subtracting handicapped seating) and total of $150.
Last year when Avengers Infinity War set the previous Opening Weekend Box Office of $257 M it earned $107 Million in the premium formats and IMax, and $150 in Standard Format screenings, thats 42% and 58%. Well premium formats and IMax grew by 8 Million, standard formats grew by $85 Million, more than a 50% increase. Some estimates claim that upwards of 12 million more tickets sold, its at least 10 million more tickets.
And the the next few days should continue to be record setting for few days (weeks) as premium showings are virtually sold out during the prime late afternoon and early evening hours. The highest non-holiday Monday is last years Avengers; Infinity War with $24 M, which is the 10th largest Monday, Black Panther leads the way at $40 M. I would not find it surprising to see Monday Box Office in the $30 to $35 Million range and $100 M-Th.
Endgame Box Office Prediction Part II
Posted by Labels: Avengers: Endgame, Box Office, MCU, PredictionThursday Previews (6pm through 1230am showings) earned an estimated $60 million breaking the record held by The Force Awakens.
AMC, Marcus, Regal and other national movie theater chains have doubled their planned screenings over the weekend. AMC alone will have 58,000 screenings this weekend. From a Box Office perspective the added screenings are all in the most inexpensive category, standard 2D. At the local AMC these are 5.19 tickets. This is potentially a big win for families and others who rarely attend movies as well as the chains who will see vast increases in concession sales, the overall box office well not so much.
If this plays out like other similar movies that puts the movie on $302 Million pace.
Movie Math
Highest grossing movie per theater on opening weekend (adjusted for inflation and a minimum 1,000 theaters) - $67,000 - Return of the Jedi in only 1002 theaters.
Second Highest - $60.000 - The Force Awakens - 4100 theaters.
Third - $57,000 - Infinity War - 4500 Theaters.
Second Highest - $60.000 - The Force Awakens - 4100 theaters.
Third - $57,000 - Infinity War - 4500 Theaters.
Most Screenings over opening weekend - 202,025 - Infinity War (45 showings per theater)
Second Highest - 198,000 - Force Awakens - 48 Showings per Theater
Second Highest - 198,000 - Force Awakens - 48 Showings per Theater
Average Ticket Price - $9.11
Total Screens - US 41,313
Total Theaters - US 5,282
Average Number of Screens per Theater - 7.8
Total Theaters - US 5,282
Average Number of Screens per Theater - 7.8
Endgame
4500 Theaters
229,000 showings scheduled as of 4-25
5 Screens per Theater
51 Showings per Theater
Average Theater Capacity 300
Average Ticket Price (adjusting 2d/3d) $8.66
4500 Theaters
229,000 showings scheduled as of 4-25
5 Screens per Theater
51 Showings per Theater
Average Theater Capacity 300
Average Ticket Price (adjusting 2d/3d) $8.66
At 50% of Capacity
150 * 8.66 x 51 * 4500 = 298 Million
($66,249 per theater Average)
150 * 8.66 x 51 * 4500 = 298 Million
($66,249 per theater Average)
At 66% of Capacity
200 * 8.66 * 51 * 4500 - 447 Million
(88,332 per theater Average)
200 * 8.66 * 51 * 4500 - 447 Million
(88,332 per theater Average)
Average Saga Trilogy Concluding Movie increase vs. previous movie...
18 to 35% (Dark Knight and Return of the King 18%, Revenge of the Sith, Return of the Jedi, Harry Potter, X-Men, Marvel Films 30 to 35%)
18 to 35% (Dark Knight and Return of the King 18%, Revenge of the Sith, Return of the Jedi, Harry Potter, X-Men, Marvel Films 30 to 35%)
Bounds for Endgame
$298 to $303 Million Floor
$346 to $397 Million Ceiling
$298 to $303 Million Floor
$346 to $397 Million Ceiling
Rotten Tomatoes - 96% (Virtual Tie with Black Panther)
Metacritic 78 (Highest Marvel Film Score)
Internation Audience Score 93% (Highest Marvel Film Score)
Metacritic 78 (Highest Marvel Film Score)
Internation Audience Score 93% (Highest Marvel Film Score)
Black Panther - Forecast $185 Actual $202
The Avengers - F $172 A $207
The Force Awakens - F $231 A $247
The Avengers - F $172 A $207
The Force Awakens - F $231 A $247
Projections
Disney - $250
Industry - $301
Disney - $250
Industry - $301
Breaking Return of the Jedi's adjusted for Inflation Gross per Theater Average would be a substantial record for any film for a number of reasons. Shattering the record by 25% is not a reasonable expectation. Only two movies in the past twenty years have even come close.
Does the NFL Draft or Game of Thrones rain on the Parade?
My Prediction
Of the premium screenings (excluding 12 AM to 6 AM starts) For Fri-Sun 66% are virtually sold out. This leaves only the lower price tickets for standard 2d showings. We have already seen average ticket price for Endgame drop to $8.66 from the National Average of $9.11. This means to see substantial growth in the Gross you have to sell more tickets, between 2.5 to 3 tickets for every premium tickets. The question becomes if you don't see it in premium do you want wait to see it in premium. Even though most reviewers say that 2d standard is great value, it makes it hard for people to choose.
Because of this, the NFL Draft and Game of Thrones I think the film falls just short at $297 Million.
Of the premium screenings (excluding 12 AM to 6 AM starts) For Fri-Sun 66% are virtually sold out. This leaves only the lower price tickets for standard 2d showings. We have already seen average ticket price for Endgame drop to $8.66 from the National Average of $9.11. This means to see substantial growth in the Gross you have to sell more tickets, between 2.5 to 3 tickets for every premium tickets. The question becomes if you don't see it in premium do you want wait to see it in premium. Even though most reviewers say that 2d standard is great value, it makes it hard for people to choose.
Because of this, the NFL Draft and Game of Thrones I think the film falls just short at $297 Million.
IF the overnight premium showings (currently sitting at 20 to 25% capacity) start filling up all bets are off.
Normally I would not post a link to a pirated version of a trailer, nine times out of ten I don't even watch them. But I feel this is different. It's not different because it is still a pirated copy of the teaser shown to the Disney Fan Fest in Chicago, but it is different because it is good at doing what it had to do. Excite the fans, and attempt to bring them together.
Subscribe to:
Posts (Atom)