Batman v. Superman: Dawn of Justice - Box Office Review

Posted by Jeff Labels: ,

When the first reviews for Batman v. Superman: Dawn of Justice [BvS]started trickling in from overseas I started downgrading my final forecast of BvS.

My initial estimates based upon a positive critic review (right around 60% on Rottentomatoes.com as a point of reference) were $179 M USD for the weekend domestically.    That by the way is in line with The Dark Knight Rises. There is always some concern when the TKDR is used as a comparison due to the shooting in Aurora Colorado.  In my case I didn't use TKDR in my formula as a comparable film, but the result came out with similar numbers.

The problem is BvS didn't come in at 60% it came in at 42% when I was running the final numbers.   It has since dropped another 12% down to a measly 29%, you know scores below successful movies like Scooby Doo

I knew that BvS was going to be front loaded on Friday and that Saturday and Sunday's total box office was going to be equal to Friday's alone.    The question was where was Friday going to fall.    I ended up with a model that suggested Friday would have a $24 M USD in previews on Thursday and $48 M on Friday, for $72 total.     
The numbers provided by WB show I didn't quite get that estimate correct.    With $27.7 M and $54.1 M I underestimated Friday's total be approximately $9 M.      

I estimated Saturday's drop at 41.8% which is what comparable big budget films that scored in the 35 to 40 range on rottentomatoes.com.   At 39% drop while slightly below that number percentage wise it still a percentage of a big number.

Sunday's drop 35% was fairly accurate as we end up at 35.2% drop.  

So $166 M USD domestically is a bit of good news for WB.

Here is the bad news.   The numbers are hinting at a domestic run of between $331 and $375 which is no where near what WB needs to earn to break even on the film.   No before anyone goes off the handle, there are some things that could break WB way on this film.
Boys between the age of 14 and 18 gave the film an A- score according to Cinemascore.   With between 25% and 33% of schools on Spring Break this week that group could make multiple trips to the theaters to see the film.  That alone could push up the end of the Domestic Run into the low $410's.
WB marketing arm may continue to actively market the film, the question becomes how much should they spend at this time.   I have no doubt there will be some marketing, and I believe that marketing will focus on Gal Gadot as Wonder Woman as opposed to the Ben Affleck as Batman campaign before the movie was released.

Batman v. Superman: Dawn of Justice - Review

Posted by Jeff Labels: ,

Image courtesy of Warner Bros.
Reviewing a film like Batman v. Superman: Dawn of Justice is tough.    It is tough because no matter how hard you try you have a number of personally biases that always expose themselves.   Add to it you really do not want to ruin it for the people that haven't seen the film yet.   Yes we even got a trailer from Zack Snyder imploring us to keep the spoilers to ourselves.

I did not like Man of Steel.  Saying I disliked the film is not correct, probably loathed, hated, detested, or despised is more accurate.   I had a long litany of complaints with that film.  I also did not appreciate Christopher Nolan’s Batman Trilogy in the same way many other did, I am more of an Adam West kind of Batman fan. 
I have enjoyed a good number films in the Marvel Cinematic Universe.  I am not saying they are Oscar worthy and some are better than others.  We could talk about the X-Men Universe but …  And oh yeah did I mention I was really disappointed by Green Lantern.    Now that you know my biases let’s move into the actual review.

In essence Batman v. Superman: Dawn of Justice [BvS] is a great comic book or graphic novel, that doesn’t translate to the big screen or rather wasn’t translated to the big screen very well.   If you read comics you are used to the way that overarching story arcs can cross multiple titles and have multiple points of view.    Zack Snyder and Chris Terrio attempted to do just that, tell a movie like a cross over comic book story arc.   It makes it very difficult to follow the various sub-plots and stories; some reviews have suggested it is like watching 3, 4, or 5 films spliced together to tell a single film.    That is a failure of the narrative structure of the film.   Peter Jackson does this particularly well with the Two Towers and Return of the King.  

The scriptwriters never truly decides who the audience is for this film.    Pixar is great at writing stories on two levels, both adults and children can find interesting aspects to the film that appeals to them.   Comic Book Movies are similar as there are two distinct separate audiences, people who know more about the characters than the writers and people who know nothing other than maybe the film title when they enter the cinema.   Chris Terrio went for the ultimate compromise, right down the middle of the two extremes.   Occasionally they would explain some things and other times they assumed you as an audience knew everything that was going on.   Neither shall the two extremes meet.   So as an audience you ask why sub-plot X was explained and sub-plot Y not even addressed.   What, hey huh…     When you are done with the film you still don’t understand.  

JK Rowling is a great minimalist author.   She has the understanding that if it isn’t necessary to further the story than it doesn’t make the cut.   When the development team of BvS were writing, filming and editing they needed to better use the ideas behind the minimalist nature of storytelling.     There is so much extraneous detail in the film it interrupts the flow of the film, knocking the viewer out of the immersion that they worked so hard to create.

When you combine telling a comic book story and not defining your audience you create a night mare for the editor.   I feel bad for David Brenner, the Films Editor, as he was given the awful task of assembling this film.  Since David Brenner has done some outstanding editing in the past Born of the Fourth of July and Independence Day come to mind, one truly must question the source material he was working with.  There is a scene at the end of the film that has outstanding editing and I wanted to scream “why wasn’t the rest of the film so well assembled.”

Hans Zimmer and Junkie XL (Tom Holkenbourg) provide a decent score (soundtrack) for the film.   I don’t think it was the best work of either men but it is far from the worst.

The film felt incomplete, many of the CGI effects needed another pass, and a couple left you wondering how the heck that made it into a $250 Million dollar film.   There were several sub-plots that never received closure, and I am not talking the steps towards Justice League, but rather the side story plots that were set up and simply forgotten.

I don’t understand the lack of humor in Zack Snyder’s DC view.   I don’t mean the quips from MCU but there are moments when the film strives to set up a joke and then forgets to add the punchline.  So when Perry White (Laurence Fishburne) attempts to land a one liner the audience doesn’t know how to take it.   You are like was that supposed to be a joke?     

I still believe that Henry Cavill was completely miscast as Clark Kent, he lacks the gravitas to play the part.    I know it is hard to follow Christopher Reeves, but he just doesn’t click and people don’t go he is Superman.  

Ben Affleck plays a decent Bruce Wayne and an acceptable Batman.   I totally understand why people think he deserves a stand-alone film, and had he a film under his belt as the Caped Crusader no one would have questioned his choice, but it took a while to grow into it, and it is easy to see which parts were filmed first.  

Gal Gadot is Diana Prince and people will be holding out lots of hope for her stand-alone movie.   I don’t necessarily think she stole the show like some have claimed, it more like the got the casting so perfect with her it makes the other castings very questionable.

Jesse Eisenberg as Lex Luther was too much like Heath Ledger as the Joker and not enough like Gene Hackman as Lex Luther.  

I really liked all of the secondary characters in the film, Amy Adams as Lois Lane is exceptional in the part.  Holly Hunter, Laurence Fishburne, Jeremy Irons, and Diane Lane all deserve kudos.

I am going to borrow something from another reviewer.  There is a good movie here, it is just frustrating we don’t get to see it.  Maybe there will be a director’s cut that fixes many of the problems, maybe the CGI will look better on the 60" TV at home, maybe the things that need explained are explained.   

People who are comic book fans will have an opportunity to like this film, people who aren’t will, I am going to use “hate it” but that is not quite right.   How about “Fail to appreciate it” in the same way comic book fans will.
 
I walked into the theater expecting to hate the film and walked out wishing I could like it more.    There are just too many problems holding this film back.

1 ½ stars out of five and it is too bad I cannot give it more stars.

Box Office Predictions - Batman v. Superman

Posted by Jeff Labels: ,

Predictions Opening Weekend

  • Domestic - $139
  • International - $175
  • World Wide -   $314
Total Box Office
  • Domestic - $331
  • International - $350
  • World Wide - $681
Here is the deal.   Domestically the math in my formula suggests two tracks $130 M and $317 M OR $149 M and $382, when you look at comparable films, competition, timing, audience fatigue, early hype, and late hype.  The formulas aren't full proof (or I would be working for Hollywood) but generally they have been fairly close more times than they have been wrong.  

Let's be honest none of those are big numbers, but they are on the same tracking that many Hollywood insiders have suggested over the past month.   And its not good news for WB and DCU.  Matter of fact it is the opposite of good news.

The very early hype for this movie was extremely negative even some of the movies biggest defenders were not wiling to put too much effort into defending the movie until about six months ago.   Over the last six months people have been climbing on board and suggesting it could be a great movie.    That all went out the window when the first professional reviews hit the news stand.

Currently on Rottentomatoes.com the BvS is sitting at 42% overall and 35% with its top critics, metacritic has it at 47 and other scoring has it in a similar place.   This is all below the rankings of every film in the MCU and only X-Men: Origins Wolverine scored lower in the X-Men Universe.   It is on par with the First Fantastic Four iteration.     In terms of the DCU it is lower than Man of Steel, Nolan's Trilogy and it is slightly higher than Batman and Robin, Catwomen and Green Lantern.
All movies that it has score similar to had biggest day on Friday and slight down Saturday and than down further on Sunday.    In addition all those movies made between 36% and 47% of their total domestic box office on the opening weekend.

If you can ignore the critics ratings, the formula has a different track.   Without the negative reviews I think BvS would earn $179 M domestical and $375 M world wide opening weekend.