Showing posts with label Avi Arad. Show all posts
Showing posts with label Avi Arad. Show all posts

The Amazing Spider-Man 2 - More Tidbits

Posted by Jeff Labels: , , , ,

The other day I wrote some thoughts about The Amazing Spider-Man 2 [TASM2] which I would like to continue with this post.

My review of TASM2 probably seems extremely negative and full of hate and disdain, which is only partially true.   Like every Super-Hero film I wanted to like the film, in the case of TASM2 more so than most.  
I grew up watching "The Spidey Super Stories" on the Electric Company, the Spider-Man cartoonsThe Amazing Spider-Man TV Series, and both the Spider-Man and Spider-Man and his Amazing Friends Cartoons of the early 80's.   Their have also been 5, yes five, additional Cartoon, I mean animated Series involving Spider-Man giving a real connection to audience of any age with the Wise Cracking Web Crawler.
from 1976 (in re-runs as I not quite that old), the 1977 Live Action

I went to the theater wanting to like TASM2, I came out extremely disappointed more so because it could have been SOOOOOOOOO MUCH BETTER than what we got.

The Viper
In last year's The Wolverine Svetlana Khodchenkova character the Viper asks Mariko, played by Tao Okomoto, "Did he choose you because you were weak or strong?" in reference to why she was chosen to lead a multi-billion dollar corporation, Yasida Industries.
This is the feeling I have about Marc Webb at the moment, did the triumvirate of Sony Pictures, Columbia Pictures, and Arad Productions choose Marc Webb because he was weak or strong? 
To be clear Marc Webb first movie, a romantic comedy 500 Days of Summer while not a big box-office success was a critically acclaimed work having been nominated for a Golden Globe - Best Motion Picture Comedy or Musical.   But what else does he have going for him as he stepped into the directors chair mere days after the announcement that Sam Raimi was stepping away from Spider-Man 4.   Even Webb himself had doubts "was a little skeptical at first — you feel the presence of those other movies. But then I was like, 'How could I walk away from this? What an opportunity!"
I always felt that Marc Webb was chosen over more accomplished directors because Avi Arad felt he could easily overrule Marc and have his decisions be final.  

Speaking of Avi Arad he has recently lost his cool, for the lack of a better way to put it, after an article in Business Week Magazine. 
Avi Arad
If we take Avi at his word he is the only reason that MCU exists and it was his plan because only he could make such a plan and he knew how to do character development and build linked stories and only he could return Iron-Man to Marvel and ...
Not wanting to get side tracked into the numerous holes in Avi's timeline, why Iron-Man over Spider-Man?   Let's be honest, Spider-Man is clearly a A-List character for Marvel in 2004, David Maisal as COO was brought in because of his connections to build the Marvel Studios as a self-funded company.   Spider-Man 2 had not be released yet, historically sequels dropped 33%, it was being released into a much more competitive market and predictions of "as much as a 50% drop wouldn't be shocking".   So clearly of Avi Arad plan for world domination in making Marvel Studios a self funding production studio was as clear as he states, than the first choice had to be Spider-Man with Iron-Man a very distant 54th place.   I wouldn't doubt that Marvel Studios approached Sony back in 2004 and I wouldn't doubt that Sony floated a dollar figure that couldn't be met by Marvel Studios, but than Spider-Man 2 went on to set Box Office Records, and the rest is history.

Avi Arad is also on record that it was his plan to build the MCU as a series of linked movies, building character development into all aspects of the movies.   Here is the problem with those statements, if only he could do it, why is it failing in The Amazing Spider-Man series of movies. 
How does that story and character development work in TASM and TASM2?   Honestly I don't know the answer to that question.   I think clearly in TASM2 the film makers failed, I mean a 20 second introduction to Alistair Smyth, Felicia Hardy, and comments about J. Jonah and ...   We these supposed to be nods to the fans or story line plots or ...   Chris Cooper, who's scene appears in two of the trailers is an uncredited cast member, really....  

As an aside who all read Jameson email in the voice of J.K. Simmons?   or was it just me? 

Sam Raimi
One of my concerns with The Amazing Spider-Man when I reviewed the movie is it lacked focus.  There was no clear Spider-Man theme in the story.   If you go back and watch the Sam Raimi trilogy of films it's amazing [pun intended] how much the Sam Raimi and his team of producers had plan for the Spider-Man story arc.  It starts in the open sequence and builds that arc in each of the acts of each of the movies.   That focus doesn't exist in the The Amazing Spider-Man, that's not saying that Marc and his leadership group isn't trying to make one with Peter's Actions affecting the lives of those around him.   The problem is its an after thought; more of let's run this up the flagpole and see who salutes solution.

It was clear that the leadership behind TASM2 wanted to do everything in their power to differentiate between TASM and Sam Raimi's trilogy, with not using some key phrases or looks, clock tower vs. cable car, but I really felt TASM2 was attempting to get he vibe of the first trilogy.  The bad guys were simplified and so on and so forth.  

Without a clear vision of where you want to go, how can you build a road map.  

Gwen meets MJ
In TASM2 a lot of work was done to introduce the audience to Mary Jane Watson, an actress Shailene Woodley was cast and multiple scenes filmed.   A quick review of the subplot that was supposed to be TASM2: MJ moves in next do to Peter and his Aunt, there is a scene where speaks with Gwen, another where she catches Spider-Man returning to home, and a third scene where she has another dialogue with Peter and Gwen.    That's it, 9 minutes tops in the movie.    

This unfortunately is a sample of what happened through out the filming of TASM2.   


Spider-Man and MJ in a Garage


Multiple Max Dillon scenes were dropped from the film, including more interaction with Alistair Smyth, a scene with his mother and another scene with Gwen (where she remembers his name.)

There is a second scene in which Peter and Harry are renewing their friendship, in which supposedly an quick explanation of how a poor kid and the super rich kid met in the first place.    


MJ hightailing out of the film.
There is multiple scenes with Felicia and the Oscrop corporate espionage story line, that were filmed to some extent. 
Towards the beginning of the third act their are multiple scenes with Peter and Gwen that show the budding love between the couple.  

There are multiple scenes with Gustav Fliers [Fiers?] the mysterious gentlemen seen  at the end of the TASM interviewing Dr. Connors in his jail cell. 

Now we run into the problem, if each of these story lines, sub plots, themes was indeed filmed we are discussing upwards of an additional hour of film footage.    That's not a slice here and a slice there, that's practically a whole second movie that was filmed.     In some ways I felt like they put the 200 or so scenes on the walls and threw darts to determine what was in and what was out.    In theory I understand why the MJ storyline was cut as it could distract from the Gwen story arc, but as for the rest, why were they filmed in the first place?

All of this is at least to me a clear indication that Marc, Avi and others didn't know exactly where they were going, and while its not uncommon for film makers to film a few extra minutes a scene or two that don't make the final cut, I have never heard of a movie with that much extra footage.

It is also interesting on what got put in the film, the opening sequence with Peter's parents on the plane, what exactly does that accomplish for this movie?   I totally get it brings an end to Peter's parent storyline created in TASM (to some degree) but its 5 minutes of movie that has less meaning to the audience than what didn't make the film.

The scene with Peter and Harry on the water front is a nice scene and one of the best cinematography of a conversation in the film, it was smooth and flowing, in comparison to many of the supper choppy editing of showing just one persons face, however it like Peter's Parents backstory doesn't really add to the movie considering that the other parts of the Harry and Peter subplots were cut out of the movie.  This scene detracts from the Peter and Gwen story line for no gain, except to put Harry on the screen longer and hope the audience buys it.

Speaking of choppy editing, that was a huge issue to me through out the movie, in too many scenes we are focusing on the talker rather than the conversation.   If you watch Marvel's The Avengers one of the most important scenes has all the main actors (short Hawkeye) discussing Shield and the Avenger Initiative, its a six minute long scene with 9 cuts.   In TASM2 the scene were Peter and Gwen breakup outside the restaurant lasts like 2 minutes and I lost count of the cuts at 15.  Joss Whedon is more concerned on who is receiving the news than the speaker in Marvel's The Avengers, yet in the pivotal moment in TASM2 we are bouncing around like basketball in a rubber room.  It is not just this scene, this MO happens through out the film.      

I don't think it was a bad story so much as bad execution on the part of the filmmakers.    Many people have been ready to crucify this film since Alex Kurtzman and Roberto Orci were announced as screenwriters, but it is not the script that holds this film back. 

In closing I want to add a final thought, one that really bothers me at this moment.   When I look at TASM and TASM2 as a whole I see two very distinct films, the problem is 40 percent of one film comes from TASM, 40% from TASM2 and 20% from the footage on the cutting room floor, same goes for the second film.   Its almost like reading a series of books by reading chapters from different books in a non chronologically order, chapter 4 book 1, chapter 8 book 3, chapter 2 book 1... and I am left with the assumption TASM3 will be the same way....    

What's going on with Sony Pictures/Avi Arad and Spider-Man

Posted by Jeff Labels: ,

In the last four days Avi Arad, the producer for the Spider-Man, has lashed out at the media, written an open letter to BusinessWeek (or more accurately released the letter), published another commentary about how he was the man in the Marvel Universe, stated that Spider-Man would need to be the Central Character in a Avengers crossover movie and out right has dissed everyone else. 
 
All of this at a time when he should be promoting his latest movie The Amazing Spider-Man 2.
 
What's going on?
Is Avi attempting to divert attention from the lack luster performance of The Amazing Spider-Man 2 at the box office?
 
Back in December Columbia Pictures President Doug Belgrad announced plans for several Spider-Man spin off movies, including Venom and the Sinister Six. 
“The Spider-Man film franchise is one of our studio’s greatest assets. We are thrilled with the creative team we have assembled to delve more deeply into the world that Marc, Avi and Matt have begun to explore in The Amazing Spider-Man and The Amazing Spider-Man 2. We believe that Marc, Alex, and Drew have uniquely exciting visions for how to expand the Spider-Man universe in each of these upcoming films.”
 
A few moments later an executive from Sony Pictures added:
Alex Kurtzman, Roberto Orci, Jeff Pinkner, Ed Solomon, and Drew Goddard will collaborate on overseeing the “developing story over several films” “[They] have formed a franchise brain trust to expand the universe for the brand and to develop a continuous tone and thread throughout the films,” in conjunction with producers Avi Arad and Matt Tolmach and director Marc Webb (The Amazing Spider-Man, The Amazing Spider-Man 2). 
Kurtzman & Orci & Solomon will write Venom, with Kurtzman directing, while Goddard will write and possibly direct Sinister Six. 
Back in December I wondered what was up with the new blood. 
Ed Solomon is an experienced Hollywood writer; Bill & Ted's Excellent Adventure, Men in Black, Super Mario Brothers.   Not that his writing is Shakespeare by any means but Bill & Ted and Men in Black were both successful films.   
Jeff Pinkner is another somewhat successful writer who was brought in towards the end of development of TASM 2, replacing James Vanderbilt (checking my sources on that).
 
Shortly before the announcement Sony Pictures had announced a shake up of their upper management with a goal of improving the quality of the pictures they release, per new co-president Micael De Luca.   This lead me to postulate that those individuals at Sony and possibly Doug Belgrad were disappointed with the first cuts of The Amazing Spider-Man 2.  
 
Looking back today at almost looks that Sony was attempting to jump start the hype machine.  Which is surprising considering that the first trailer was released on December 5.  Something else is a foot.
 
It was another quiet statement by Doug Belgrad back in December that caught my attention, lost amongst the chatter of Venom and Sinister Six, I cannot find the exact link at the time but the gist of the comment was Sony would be happy if TASM2 equaled TASM in box office sales.  That's back in December, maybe January time frame.   Equal ticket sales revenue to me would be disappointment in my opinion, with increased revenue for Imax and 3D premium tickets.   That would be an indicator that fewer butts were in the seats. 
 
When I ran my Box Office projections I predicted a terrible open weekend for TASM2 and Box Office Revenue off by 10% over TASM.    If you factor in that TASM and Spider-Man 2 both opened on a weekday properly (which I didn't when creating my projection) it's clear TASM2 had the weakest opening (after adjusting for inflation). 
While TASM2 was higher than my projection for opening weekend, it was at everyone else's bottom end or even bellow their bottom.   Variety suggested that $115 was as strong possibility. 
What's worse is the weekday ticket sales are off by almost 24%...  
If it continues on this pattern it may only hit $160 Million Domestically.   While I still believe that $190 is probably the end point I guess that everyone needs to wonder if $160 which seemed impossible three weeks ago is possible?
There are already early Box Office Estimates for the upcoming weekend (May 9-11) that put The Amazing Spider-Man 2 in second place for the weekend.
 
For Sony this is a HUGE issue, The Amazing Spider-Man 2 is their only Tent Pole film of the summer season.   $160 Domestically and $500 internationally only generates about $400 Million for Sony, which $220 to $250 will cover the cost of production of TASM2.  That also means that Sony Blu-Ray DVD Release sales are expected to be well below projections.
 
So with The Amazing Spider-Man in theaters and Avi Arad losing his cool, what the heck is going on.
 
Option 1) - Sony is looking to expand their Spider-Man world allowing it to create a Tent-Pole film every year.  
Option 2) - Sony / Columbia Pictures is looking to minimize or lessen Avi Arad control
Option 3) - Sony is in negotiations or wants to sell back the Spider-Man license to Marvel studios and is looking to enhance its value.
Option 4) - Avi has simply lost control as he becomes less relevant.
 
and of course Option 5) - All of the Above.
 
Sony Pictures and its subsidiaries own a lot of interesting movie rights, the problem is many or most aren't really Tent Pole films with built in audiences.  Other then the Bond Franchise what do they have; Popeye the Sailor, Smurfs, Hotel Transylvania, 21 Jump Street, and ...   Okay you see the problem. 
Will focusing on Villains actually work, all eyes are this summer's release of Maleficent with Angelina Jolie in the title role of supreme bad fairy in the Sleeping Beauty fairytale.  There are two problems with using this as a comparison, 2014 is extremely devoid of competition for young adult - typically female targeted - movies.   It could rack up huge ticket sales because there isn't anything else for people to go see.   Second the rumor is the third act of the movie has Maleficent returning to the side of good, you know redemption.    
 
While Avi Arad had great success at Marvel - movies he was directly involved with earned a couple billion dollars at the box office, but how much was he in control of each one, X-Men, Blade, Spider-Man...   He has "complete" control of "The Amazing Spider-Man" series and the numbers aren't good for what is being invested into the movie.   Could a Michael De Luca, President of Production at Sony Pictures, be trying to bring a fresh perspective to the Spider-Man Universe?
 
I have long postulated that Sony is attempting to position the IP for sale back to Marvel.   A number around $2 Billion (that's with a B) has been mentioned in multiple articles on the topic.  To me, even today, the timing doesn't seem right.  But lets be honest if TASM2 only grosses $160 million domestically the sale would be too late for Sony and the value of the property would be greatly diminished.  How much so, an account friend of mine suggested as much as $500 million (from $2.3 Billion to $1.8 Billion). 
 
It's also possible that Avi Arad, a man from all descriptions is extremely egotistical, self-centered, type A personality, has simply lost it as his works are becoming less relevant to the Marvel Universe.   Honestly his work did bring us the modern Marvel Universe to film, yes he did save marvel's but in 1998, but that was 20 years ago, Bratz has bombed in the theater.   
An unnamed executive from New Line Cinema has flat out called him a Liar and Cheat.   Others have suggested right now he is willing to say anything to save his butt.
 
The final possibility is that all of the other options are in play.   Sony needs a solid Tent Pole film something that can bring in $200 million over budget consistently to help the bottom line, TASM2 isn't working that way at the moment.  So how do you improve quality, fresh eyes, bring in Solomon and Pinkner, both with little connection to Avi Arad.   Having Spider-Man appear in a crossover film (as well as Oscorp) appear in Avengers will have to help the box office, but Avi against it.   Will expanding the universe be worth while, if...  
 
In the end I wouldn't be completely shocked if the franchise was sold to Marvel, but I still think Sony would need something to replace it on the schedule first.  I wouldn't be shocked to hear the Avi is going into a more retirement like role and someone else is appointed to take the lead.   I wouldn't be shocked to see Avi retain control and TASM3 make $150 million either.

Avi Arad Speaks

Posted by Jeff Labels: ,

Good morning Devin.  
As usual you manage to disappoint me with your false statements. I am sure you were told by Marvel that I resigned over the self-financing strategy. It is about time for a reporter like you to do your homework and check the facts. It will sound arrogant to you, but I single handedly put together the Marvel slate. Read it carefully and you will notice the natural progression of the character's design to get to where we are today.
 You should reach out to Merill Lynch and Ambac Insurance and to our international partners that came on board based on my track record. Our financial partners counted on my reputation. I had to work very hard to convert the doubters. They trusted me and without Iron Man this article would have not been written. Iron Man was not even in the original slate. I knew that we needed it so I set out to get it back from Newline and the rest is history.
 Our financing would have never happened without me reaching out to Brad Grey to make a distribution deal that will give you a corporate guarantee. Other people in Marvel worked for many months with Universal and could not reach a deal. I got tired of waiting and went to Brad. The deal was done in days, successful for both companies. The big presentation to financial institutions and insurance companies took place on the Paramount lot. I was the presenter and it worked. Does this sound to you like someone who disagreed with the strategy to make our own movies?
 I have forgiven Kevin for following orders and taking the credit, but he had no choice. Shame on you for kowtowing to your business gods. I have given up on journalistic integrity. You called me to talk about Kevin and I gave you the most true and glowing account on someone that I love and respect. Share your notes otherwise you just wasted my time. I will share this letter with other papers and your management to demonstrate the unprofessional self-serving work this reporter demonstrated.

Avi Arad responding to Devin Leonard's article in Business Week Magazine, about the Man who Saved Marvel.

Wow, first thing I have to say is where the heck is the breaks in that wall of text.  (Edit, thanks to BusinessWeek who released the text as well.)   The Email was provided to a French Magazine who has now gotten permission to publish it from Avi Arad.

I'm going to take a few moments and comment here on a major issue I see with Avi's commentary...   It doesn't fit the timeline.

Avi Arad resigned from Marvel Studios in May 2006.   So how does that fit into the time line....

In 2004 Marvel Studios hired David Maisel as COO, because he had a plan to create self funding film studio.   David Maisel was a colleague or friend of Avi Arad depending on which version of history you like.

The self financing deal was signed with Merrill Lynch (insured by AMBAC) in September 2004 with Paramount Pictures as distributing partner.

The rights to Iron-Man reverted to Marvel Entertainment in December 2004 from New Line Cinema (who was the last in a series of companies to hold the rights).   

Brad Grey is name CEO of Paramount Pictures in March 2005.

You starting to see the problems here?

Avi Arad sent another email today to Deadline Magazine this morning...
We had a list of titles, but the slate didn’t have Iron Man or Hulk, and I had a very tough time getting Iron Man back from New Line, but we got it back. I always loved Iron Man. I left because I wanted to leave. It was nothing other than it was time to go. The company was growing and I didn’t like committees and I was 60 and was doing well as it was. I took a walk and thought, ‘I’m too old for this.’ And I thought if I keep nothing but Spider-Man, I will continue with Marvel, but I can do other things. I wanted to do other things … and I am now. The company is in good hands with Kevin who doing a great job.
And the plot thinkens with a response from NEW LINE Cinema executive:
“The article about the Arad/Feige wars seems interesting, it’s obviously sour grapes from a “producer” who has been marginalized by his former partner Perlmutter.

Arad talks about his “track record.” But what did that entail? All the deals at Fox were done by Bill Mechanic who had the foresight to see that Marvel had more value that previous owner Perelman thought. Iron Man was actually part of the Fox deal and it was simple idiocy by Tom Rothman that allowed New Line to come in and scoop it up. So what track record does he refer to? He deserves no credit for X-Men or Fantastic Four. I am sure he is not clamoring for credit for Daredevil or Elektra. So what track record? Spiderman he claims as his baby, but really that was ALL Sony. They had the rights through some crazyass deals that were done decades ago. He leveraged his way into the deal and pushed for David Fincher to direct the movie, not Sam Raimi. So I guess he had that track record.

But I was moved to write by this sentence of Arad’s - “I knew that we needed it (IRON MAN) so I set out to get it back from Newline and the rest is history.”

Let’s be clear here. Arad was happy to renew Iron Man with New Line for a total of FOUR years. He was happy with a script by Tim McLanies in which Iron Man was dressed by his toaster. He sat in meetings with Bob Shea who insisted that Iron Man not fly and he was okay with that. His vision for Iron Man was to try to pretty much do anything Shea and Emmerich wanted to do.

So how did he get it back from them when the new opportunity arose? Simple. He lied. He lied to New Line and Emmerich for months telling them that they were in negotiations for an extension, leading them to believe the project was going forward, then on the day the option was up he pulled it.

Arad so baldy and boldy lied to everyone back in those days, it’s astonishing he wants the unearned credit now. Track record? Outside of Marvel that consists of the Bratz movie. Feige was and remains the waterboy, that was clear then and now, but to talk about “forgiving” Kevin is just hilarious.

Facts are facts. Arad is full of sound and fury signifying nothing.

Sign me,

One Who Walked The Walk”

 I have to say nothing here is looking good for Avi position.

Wolverine and/or Spider-Man in Avengers 3 - Part 2

Posted by Jeff Labels: , ,

Avi Arad, Producer of The Amazing Spider-Man and The Amazing Spider-Man 2,  in an interview with the Toronto Sun newspaper.

“I think there are some stories that will fit beautifully into a cross, Spider-Man would be incredible mixed up with those other universes. But if we want to do that, the crossovers, it has to be a story that is absolutely centered on Spider-Man. We cannot be second banana to anything out there. Because this is the king. This is the one that influenced young people from birth. I’m not preaching, but Spider-Man, Peter Parker, who is in all of us, is too important to go in and use it as a sidepiece for corporate purposes. The studio may disagree with me, some fans may disagree with me. I don’t care.”
This continues on the issues of Egos that are currently involved in the multiple Marvel Universes.  

Earlier Avi Arad said "I think I’m probably a little bit of the militant here, I think it will take a moment in which we’ve run out of ideas. There’s so much to tell about Spider-Man. There’s so much to tell about The Sinister Six. The relationship between Spider-Man and Venom will bring a whole other world in.” in talks with IGN.
 
From a studios perspective I think this is all about money, yet from Avi Arad statements its clear he wants to lay down the gauntlet and defend his line in the sand. 
 
Yet there is a clear point to me in his statement.   "The Studio may disagree with me," which clearly indicates this may not be his line in the sand to draw.  In some ways this reinforces my believe that the success of The Amazing Spider-Man 2 will in many ways dictate Spider-Mans future.   As the Tomatometer on RottenTomatoes.com decreases and word of mouth from those in other markets have already seen the movie continues to be luke warm at best ... I am sure there will be much more talk in the future.