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Holy Cow! $350 Million Domestic, $859 International for $1.2 Billion, with a B, World Wide.
I had predicted that Avengers: Endgame would break the opening weekend domestic and end up just short of $300 Million at $297 Million. I laid out my reasoning on Friday but to provide a quick review.
- NFL Draft and Game of Thrones
- Nearly Sold out Premium Seating
- Second Part to a Movie
The NFL Draft and Game of Thrones were virtually none factors.
And Marvel (and Disney) sold the audience on the conclusion, no-spoilers campaign to heighten the anticipation of the audience.
One of my points is that Premium seating in IMax and other Premium Format (Ultra Vision, Recliners, 3D) were sold out. To get large numbers you need the audience to show for standard 2D showings. Guess what, not only did the audience show up in droves, 67 percent of the total box office, $234 Million, came from standard 2D screenings.
Premium Formats and IMax account for 33 percent or $116 came from those screenings. For perspective at 100% capacity IMax and Premium Formats could only generate about $140 Million, if you eliminate the handicapped seating that sets the maximum amount about $128 Million. That means those formats generated 85% to 90% of their maximum revenue. To be far AMC, Regal and other national theater chains offered round the clock showings on their premium screenings. Raising the maximum potential to $135 (subtracting handicapped seating) and total of $150.
Last year when Avengers Infinity War set the previous Opening Weekend Box Office of $257 M it earned $107 Million in the premium formats and IMax, and $150 in Standard Format screenings, thats 42% and 58%. Well premium formats and IMax grew by 8 Million, standard formats grew by $85 Million, more than a 50% increase. Some estimates claim that upwards of 12 million more tickets sold, its at least 10 million more tickets.
And the the next few days should continue to be record setting for few days (weeks) as premium showings are virtually sold out during the prime late afternoon and early evening hours. The highest non-holiday Monday is last years Avengers; Infinity War with $24 M, which is the 10th largest Monday, Black Panther leads the way at $40 M. I would not find it surprising to see Monday Box Office in the $30 to $35 Million range and $100 M-Th.
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